The short version of how “The Butterflies” began begins with Michelle (myself) pursuing Jaime, as an advertiser/client with ” “I Do” for Brides Magazine” in 2004. We became instant friends and realized we had so much in common. So, in time, Michelle left her magazine job and the following marketing job for the Cadre building in downtown Memphis to begin Social Butterflies, LLC- Weddings, Events and Such with Jaime.
Jaime had previously sold her business, Savannah Woods Plantation- a wedding venue and had been doing weddings under the name of Elegant Event Planners. So we joined forces and started Social Butterflies, LLC, the perfect name for two fun, life loving, friendly, Southern, and social girls! We are literally Social Butterflies! 🙂
With the start of any business comes the logo and website planning! My good friend Natalie Chang and I met for coffee to collaborate and design the SB logo. It always helps to have a creative friend to bounce things off of! The SB butterfly logo was actually something I sketched on a napkin at Pei Wei! Ha!!! Natalie then helped us design the business card, which was a bright and bold die cut card. Here is a picture of the original business card and the current business card. Although our logo has changed over the years, the butterfly designed with an S and a B has remained consistent. Check out our original brochure and one of our first ads in Southern Bride Magazine! So fun to look back!
The website was soon to follow along with an office and showroom a year later. Then came a revised, more sophisticated logo, to help lead the company in the direction we were heading. Serving high end brides and creating luxury events seemed to be our niche and we have embraced it. A fun brochure finally was printed after keeping the design and ideas under wraps for a while.
We had several fun parties at our quaint little office in Midtown and it was such a fun way to show off our creativity and current trends. Sadly, we decided to close the showroom after a few years because the overhead just did not make sense for us. We loved our office space but just didn’t use it near enough to make the upkeep and expense worth it. Our client base seemed to be taking the path of meetings by appointment only and clients requesting that we go to them to meet. Midtown was also not where the majority of our clients live which was another deciding factor. We now both have home offices and that has worked out great for us. Here is a shot of Wade Hartsfield of Wade and Company with us at our “Christmas in the City” party! So much fun!!! I’ll have to do an entire post on the fun parties we had at the office/showroom later!
During our fourth year of business, we won our very first industry award through NACE (National Association of Catering and Events)! We were so excited that we decided to throw a big Fifth Anniversary party to celebrate!! Gosh we had a blast getting to design an event just for us and invite all our precious clients, vendors, friends and family to celebrate with us! Check out our website (http://socialbutterfliesevents.com/such/)for fun pics from the party of the year…. at least we thought so!!! 😉
Now we have three awards under our belts and continue to strive for more! Winning is addictive!! It also truly gives us a since of accomplishment in this crazy competitive industry and lets us know we are doing something right!
On our eighth anniversary we launched a newly revised logo and fresh website! We could not be more excited to showcase our clients and their fabulous events!
What a fun and adventurous ride it has been thus far and we can’t wait to see what the future holds for Social Butterflies!! So flutter by the new website if you have not seen it yet and let us know what you think! Our 10th Anniversary party planning is already in the works-gotta top our last party right? After all- party planning is what we do best!!! Stay tuned for some amazingly gorgeous weddings to be seen in magazines, on blogs and on the website in 2015!! It’s gonna be a great year!